
UX in iGaming: Beyond Looks, Toward Function
Great user experience in iGaming is about more than attractive visuals. It’s about intuitive design, seamless navigation, and functional architecture that supports both entertainment and responsible play.
Stay up to date with the latest news, product updates, and announcements from Boyd Interactive. From new market launches to strategic partnerships and platform innovations, this is where we share what’s next in regulated online gaming across North America.
Please note that Boyd Interactive operated as Pala Interactive until its acquisition by Boyd Gaming Corporation in November 2022. Some articles may reference Pala and Boyd interchangeably. Any views or opinions expressed in these articles are those of Boyd Interactive and do not necessarily reflect the views of Boyd Gaming Corporation.
Great user experience in iGaming is about more than attractive visuals. It’s about intuitive design, seamless navigation, and functional architecture that supports both entertainment and responsible play.
With smartphones now the dominant access point for online gaming, mobile-first design has become a critical factor in delivering seamless, accessible, and engaging iGaming experiences.
As online casinos grow more competitive, branded content has emerged as a powerful tool for differentiation, player engagement, and long-term loyalty.
In regulated iGaming, uptime is everything. This article explores why platform stability is crucial for user trust, operator success, and long-term growth.
EGR publishes a set of power rankings every year, and it was a pleasant surprise to find Pala Interactive ranked number 13 out of 20 most prominent online gaming companies in the United States.
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